SW Sports and Entertainment, the parent company of the Sudbury Wolves Hockey Club and United Way Centraide North East Ontario have announced today details of their new partnership for the implementation of a modernized 50:50 draw program at Sudbury Wolves home games. This novel approach will increase excitement for Wolves fans and create an innovative and leading edge approach to community fundraising activities in Greater Sudbury. The new 50:50 gaming program will operate under the new banner of WOLVES United.
The announcement was made today by Sudbury Wolves owner Dario Zulich and Michael Cullen, Executive Director of United Way Centraide North East Ontario.
“I am extremely excited by the new 50:50 draw format at our home games, and the benefit it provides for the youth in our community”, said Zulich. “The management team has been working hard in the off-season to invest in fan experiences and fresh new approaches. We are taking community fundraising to a whole new level using state of the art gaming technologies and a refreshing new look for our 50:50 volunteers.”
“The WOLVES United agreement and the announcement today officially launch an exciting next step for community fundraising in Greater Sudbury”, said Cullen. “This initiative fits perfectly with our campaign objectives of supporting youth and youth mental health programs. We are extremely pleased to work in partnership with a respected and community driven organization in Sudbury Wolves Hockey Club.”
Under the terms of the agreement, volunteers will sell 50:50 tickets using automated hand held recorders and printers making ticket transactions much quicker, and with increased levels of accuracy and accountability provided through dedicated computer technologies using cellular and internet connectivity. The technology is the same as that used by the MLB, NHL, NFL and CFL, MLS and NASCAR for their respective 50:50 gaming activities.
The new strategy will be highlighted through increased visibility at Sudbury Wolves home games using dedicated kiosks, signage, distinctive volunteer apparel and a direct connection to the video board at Sudbury Community Arena. This later component will instantly notify fans of the increasing jackpot value as ticket sales grow during each game. The opportunity of greater cash prizes will also occur by introducing expanded ticket purchase levels and purchasing and payment options.
This agreement has been approved and licensed by the Alcohol and Gaming Commission of Ontario.