Wolves Unveil Shoresy Jersey in Partnership with New Metric Media

Shot on location in Sudbury, Shoresy is the Letterkenny spinoff series which is available to stream on Crave

(Greater Sudbury, ON) The Sudbury Wolves are very excited to team up with the award-winning comedy entertainment studio New Metric Media to unveil their limited edition Shoresy Sudbury Blueberry Bulldogs themed jersey ahead of this Friday’s game against the Saginaw Spirit in support of the NEO Kids Foundation. Game time is 7:05pm.  The jerseys will be available to purchase through an in-house silent auction and online HERE.

“Thank you to the Sudbury Wolves and New Metric Media for teamSBDv2_Logoing up to support NEO Kids,” said Shanna Crispo, Director, Community Engagement and Communications. “Games like this are a great way to not only raise important funds to support our most vulnerable patients, but to raise awareness for the services we provide to children and youth in our community and across Northeastern Ontario.”

“The Sudbury Wolves are very excited to partner with both NEO Kids and New Metric Media for this game,” said Sudbury Wolves Marketing Manager Miranda Boivin. “We set out looking to celebrate something this year that was uniquely Sudbury and to showcase Sudbury’s rapidly growing film industry. The Sudbury Wolves have large ties to the show including, a majority of Shoresy being filmed here at the Sudbury Arena, and some of our staff and players even being involved in the first season. The show also features a number of our sponsors. We are also very pleased to be able to continue to grow our partnership with NEO Kids as we continue to work with them to help raise funds and build awareness for this important community program.”

“We’re proud to call Sudbury the home of our comedies Letterkenny and Shoresy and deeply honoured to partner with the Wolves on this exciting opportunity to give back to the community,” added Mark Montefiore, CEO, New Metric Media.”

Friday’s game is sponsored by Vallen who will be on-hand with giveaways for fans who visit their booth in the lower lobby. The Wolves will also welcome back Glencore staff and families as they celebrate the holiday season. Friday is also part two of the Foyer Inner-City Home Food Drive. Fans who donate non-perishable food items will be entered into a draw to win great prizes courtesy of Glencore and the Sudbury Wolves. In Shoresy fashion, the Wolves and New Metric Media have also partnered with Chapman’s Ice Cream who have provided “sticks” for lucky fans throughout the game.  Puppers Golden Lager, the official beer of hit comedy series Letterkenny, will also be available for sale throughout the arena with a portion of the proceeds going towards NEO Kids. The Wolves and New Metric Media have also teamed up to create a Wolves and Shoresy t-shirt which is available during the game as well as at Greater Sports in the New Sudbury Centre where a portion of the proceeds will also go towards NEO Kids. Additional Shoresy merchandise will also be available for sale.

Prior to the game, the Wolves will also welcome a NEO Kids family and local Shoresy actor Max Bouffard, aka JJ Frankie JJ, to drop the puck.

Friday’s game marks the Saginaw Spirit and 2022 1st Overall OHL Priority Selection, Michael Misa’s only visit of the season. Tickets are on sale now at and the Sudbury Arena Box Office.  Following Friday’s game, the Wolves will head on the road Saturday for a visit with the Barrie Colts at 7:30pm.

For more information, visit


Based in Toronto, New Metric Media is an award-winning independent entertainment studio specializing in building comedy brands across TV production, live entertainment, distribution, merchandising and licensing. Recipient of the Banff World Media Festival’s 2018 Innovative Producer Award, the company’s slate of programming includes the hit Hulu/Crave original comedy Letterkenny, the Hulu/Crave Letterkenny spinoff series Shoresy, the Roku/CTV half-hour comedy series Children Ruin Everything, as well as the upcoming half-hour Crave comedy series Bria Mack Gets A Life.

New Metric Media is recognized as a leader in brand marketing for its success with Letterkenny off-screen extensions, including beer, collectible merchandise and Letterkenny LIVE!, a sold-out North American theatre tour with the stars of the series.

About NEO Kids Foundation

NEO Kids Foundation raises funds to support the health of children and youth in Northeast Ontario. Funds raised are used to help advance healthcare through the purchase of medical equipment, investments in capital, and other programs advancing patient care for children, youth and their families. The goal of NEO Kids is to ensure as many children as possible can stay in Northeastern Ontario to get the care they need. We want our children cared for closer to home.

About Sudbury Wolves

The Sudbury Wolves joined the Ontario Hockey League in 1972 and are currently celebrating their 50th anniversary season. The Wolves boast one of the most productive teams in terms of producing NHL players, captains and leaders at professional levels of hockey and are one of the most iconic members of the Ontario Hockey League. The Sudbury Wolves are members of the SW Sports and Entertainment (SWSE) family which also includes the Sudbury Five Basketball team and Sudbury Spartans Football Club.

Jersey Auction List

In-House Auction Jerseys Online Auction Jerseys (Click HERE)
#3 Djibril Toure

#7 Jakub Chromiak

#9 Alex Assadourian

#11 Landon McCallum

#16 Nick DeGrazia

#23 Devin Mauro

#28 Marc Boudreau

#30 Nate Krawchuk

#74 Jacob Holmes

#77 Nolan Collins

#89 Nathan Villeneuve

#13 Kocha Delic

#21 Alex Pharand

#22 Kieron Walton

#26 Dylan Robinson

#29 Joe Ranger

#27 Quentin Musty

#45 Ethan Larmand

#78 Andre Anania

#88 David Goyette

#91 Evan Konyen

#93 Matthew Mania


Fans can watch the press conference here.

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