Dario Zulich Purchases Video Board to Improve Fan Experience

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(Greater Sudbury, ON) Dario Zulich and SW Sports and Entertainment are very excited to announce a significant upgrade to the in-game experience. A $600,000 video board has been purchased by team owner Dario Zulich. The new centerpiece will be installed in time for the Sudbury Wolves/Five 2022-23 seasons. This will be one of the biggest improvements to happen to the arena in its more than 70-year history since it was originally built in 1951.

“I believe, more than anyone, that Sudbury deserves world-class entertainment,” said Zulich. “SWSE is in the business of bringing joy and smiles to Sudburians and we are beyond excited to continue to elevate entertainment in the North. We are also working on finding a solution to improve the sound system prior to the start of our 50th season. We want to give Sudbury fans something to remember during the last few years of our lease.”

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  • Four screens, 6/13ft.
  • Digital ring display, 2/16ft.
  • HD fan camera.


“Our production and marketing team works hard every season to create fresh and fun content. This new video board will allow that content to really come to life during games,” said Miranda Boivin, SWSE Marketing Manager.

More Big News

We are pleased to announce that Desjardins has signed a multi-year presenting sponsor agreement with the Sudbury Wolves and Sudbury Five. Included in the sponsorship agreement, Desjardins will have exclusive video board naming rights.

“The Sudbury Wolves are in a constant state of innovation to improve guest experiences. As community partner, we are thrilled to be playing a part in enhancing the game-day experience for all guests to enjoy’’, said Josée Préseault, Regional Vice-President, Sudbury and Northern Ontario at Desjardins Ontario Credit Union.

“Desjardins has been a strong community partner of the Wolves for more than 14 years and SWSE is very pleased to continue our relationship with their tremendous team,” added Zulich.

The new video board will be installed in time for the Wolves 50th anniversary home opener on September 30th against the Barrie Colts. Single game tickets go on-sale for pre-season and regular season games in early September.

Season memberships are on-sale now at or by visiting the Sudbury Arena Box Office in-person.

Sudbury Five ticket information will be announced in the coming weeks.

For more information, visit or

About Desjardins Ontario Credit Union

Desjardins Ontario Credit Union Inc. is part of Desjardins Group, the leading cooperative financial group in North America. Its 750 employees operate in 49 service centres, offering a wide range of services to meet the savings, credit, and insurance needs of its 130,000 individual, commercial, real estate, and agricultural members. Desjardins Ontario Credit Union has the highest growth rate, by assets and business volume, among all credit unions in Canada.

About SWSE

SWSE is the organizational structure of the company including the Sudbury Wolves Hockey Club, the Food & Beverage organization that serves events at the arena and the promotion company that seeks to attract live shows and events as well as SWSE Advertising which includes digital billboard and advertising and transit Out-of-Home Advertising. In the spring of 2017, SWSE welcomed the Sudbury Spartans Football Club to the family and in May of 2018, the Sudbury Five Basketball team.

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